What is human-first copywriting?

Human-first copywriting is an approach I created that prioritizes genuine connection over manipulation. Instead of using pushy sales tactics or generic marketing speak, human-first copywriting focuses on authentic communication that builds real relationships. It's about speaking to people like actual humans, not just potential customers.

How is human-first copywriting different from regular copywriting?

Traditional copywriting often relies on psychological tricks, urgency tactics, and formulaic approaches that can feel manipulative. Human-first copywriting prioritizes authenticity, values alignment, and genuine connection. Instead of trying to convince everyone to buy, it focuses on attracting the right people through honest, transparent communication that feels like you.

Who are impact-driven creators?

Impact-driven creators are entrepreneurs, coaches, course creators, consultants, and business owners who are building something meaningful. They're not just chasing profit - they want to make a positive difference in the world. These are people who have valuable offers that could change lives, but often struggle with messaging that feels authentic to their values.

Do I really need help with my messaging?

If your messaging feels generic, you're struggling to attract your ideal clients, or you find yourself avoiding marketing because it feels "icky," then yes - messaging support can transform your business. Many brilliant people have amazing offers but their message gets buried in corporate speak or they're too afraid to sound "salesy" so they don't communicate their value clearly.

What’s the difference between messaging strategy and copywriting?

Messaging strategy is the foundation - it's your core message, brand voice, and how you want to show up in the world. Copywriting is the execution - the actual words on your website, emails, and marketing materials. Think of messaging as the blueprint and copywriting as building the house. You need both to succeed.

How do I know if my current messaging is working?

Great question! Signs your messaging isn't working include: getting inquiries from people who aren't a good fit, feeling like you have to explain what you do constantly, low engagement on your content, or feeling disconnected from your own marketing. If your messaging was working, you'd attract more of the right people with less effort.

What’s included in the Rooted Messaging Intensive?

The Rooted Messaging Intensive is a 4-week program where you'll find your authentic voice and craft messaging that connects deeply without feeling fake or pushy. You'll work directly with me to develop your core message, brand voice, and communication strategy that feels genuinely like you.

Do you work with businesses or just individual creators?

I primarily work with impact-driven creators - whether you're a solopreneur, small business owner, or leading a mission-driven organization. The key is that you're building something meaningful and want to communicate about it authentically. Size matters less than intention and values alignment.

How long does it take to see results from better messaging?

Many clients start seeing shifts immediately - they feel more confident talking about their work, their content gets better engagement, and they attract more qualified leads. The deeper transformation of building a sustainable, authentic brand voice typically develops over 3-6 months with consistent implementation.

Can you help with my website copy?

Absolutely! As a fractional creative director, I provide copywriting and messaging support for websites, email sequences, sales pages, and all your marketing materials. The key is ensuring everything feels authentically aligned with your voice and values while clearly communicating your value.

How is fractional creative direction different from hiring a full-time creative director?

Fractional creative direction gives you access to senior-level creative strategy and direction without the full-time commitment or cost. You get expert guidance on your messaging, brand voice, and creative decisions as needed, rather than having someone on staff full-time.

Do you offer pro bono or discounted services?

Yes! Through my Impact Application process, I offer pro bono and discounted messaging support for impact-driven creators who are working to make a difference but need help communicating authentically. I believe changing the world shouldn't mean struggling with your message.

What makes your approach different from other messaging coaches?

I'm the founder of human-first copywriting - I created this entire approach because I was tired of marketing that felt manipulative and inauthentic. While others teach formulas and templates, I help you find your genuine voice and communicate in a way that feels true to your values while still driving results.

How do I know if we’re a good fit to work together?

We're probably a good fit if you're an impact-driven creator who wants to communicate authentically, you're tired of marketing that feels fake or pushy, and you're committed to building something meaningful. If you value genuine connection over quick conversions, we'll work well together.

What if I’ve tried other messaging programs and they didn’t work?

Many of my clients have tried other programs that focused on formulas or templates rather than authenticity. Human-first copywriting is different because it starts with who you are and what you genuinely believe, rather than trying to fit you into someone else's framework. It's personalized to your voice and values.

Do you guarantee results?

I guarantee that you'll learn an approach to messaging that honors your values and feels authentically like you. Business results depend on many factors beyond just messaging, but my clients consistently report feeling more confident, attracting better-fit clients, and enjoying their marketing more when they implement human-first principles.

How do I get started working with you?

The best place to start depends on your needs. If you want to learn the foundations, The Messaging Lab community is perfect. If you need intensive one-on-one support, the Rooted Messaging Intensive might be right. For done-with-you messaging and copy, my fractional creative direction services could be the answer. Reach out and we can discuss what makes sense for your situation.

What’s your philosophy about marketing and sales?

I believe marketing should feel good for both the person sharing and the person receiving the message. When you communicate authentically about something you genuinely believe in, marketing becomes about connection rather than convincing. Sales happen naturally when the right people hear the right message at the right time.

Can you help if I’m just starting my business?

Absolutely! Getting your messaging right from the beginning is actually easier than trying to fix it later. When you start with a clear, authentic message, everything else - your content, your marketing, your client attraction - flows more naturally. Many of my clients are in the early stages of building their businesses.

What if my industry is “boring” or technical?

There's no such thing as a boring industry when you're passionate about the impact you're making. Human-first copywriting helps you communicate the meaning behind what you do, not just the mechanics. Whether you're in finance, healthcare, technology, or any other field, if you're making a difference, we can communicate that compellingly.

Do you work internationally?

Yes! I work with impact-driven creators around the world. Most of my services are delivered virtually, so location isn't a barrier. The principles of human-first copywriting translate across cultures because authenticity and genuine connection are universal human desires.