She had 500+ views on her lifestyle videos and an engaged audience telling her she was inspiring. So she changed everything to create an offer that sounded more professional. Two launches later, nothing worked. Here's what happened when she built for her own discomfort instead of her audience's actual need.

"So I should start posting about it now, right? The launch is in four weeks."

I could hear the exhaustion in her voice. She'd just finished her first successful beta round—her students loved it, the content was working, and she was ready to open the doors to a wider audience. But she was also drowning in the mental load of what she thought a "proper launch" required.

Daily posts for a month. Stories. Reels. Emails. Building anticipation. Creating urgency. Keeping momentum.

"Actually," I said, "I wouldn't talk about your launch until about ten days out. Maybe two weeks."

The relief was immediate. You could feel it through the screen.

"Really? That's such a relief. I thought I was already too late."

She wasn't too late. She was right on time. She just didn't know it yet because everything she'd been taught about launching told her the opposite.

You've built the funnel. Set up the automation. Created the quiz, the video, the lead magnet. And people are landing on your page… but they're not converting.

So you tell yourself the copy's off.
The hook needs work.
The offer isn't clear enough.

But what if the problem isn't what you're saying?

What if it's how many times you're asking them to decide before they even know your name?

I counted the decision points in a client's funnel last week.

Six.

Six moments where someone had to choose what to do next before they ever reached checkout.

DM the word? Give you their email? Watch the video now or later? Take the quiz? Click "get started" or "learn more"? Believe the testimonials enough to keep scrolling?

Six places where cognitive load, distraction, or simple decision fatigue could pull them away.

👉 Decision-making depletes trust faster than it builds it.

Every time you ask someone to choose between two paths before they're ready, you're not giving them agency.

You're giving them an exit ramp.

And most of the time... They'll take it.

Not because your offer isn't good. But because the path to it asked them to work too hard before you'd earned the right to ask.

Your funnel isn't broken. You're just asking too much, too soon.

I wrote about this (and what to do instead). Check it out.

You know those posts that start with "Ready to level up?" or "Stop playing small"? Your brain probably skipped right over that sentence. Didn't even register it.

Not because you weren't reading. But because you've seen those phrases so many times, your brain learned to filter them out automatically.

That's messaging blindness.

And if you're wondering why your posts aren't landing anymore, even though you're showing up, being vulnerable, following the formulas, this might be why.

I wrote about what's actually happening in your audience's brain when they scroll past your content.

And more importantly, what to do about it.

Something's shifted in how audiences engage with content. And I'm watching brilliant creators get stuck because the advice we've all been following for years... isn't cutting through anymore.

They're doing everything right:
Sharing their story.
Being vulnerable.
Posting consistently.

But they can't reach their people.

Not because the content is bad. Not because they need more followers.

Because something fundamental has changed about how connection happens.

Here's what I've learned from working with hundreds of creators over the past 18 months:
Storytelling alone doesn't create connection anymore. It creates consumption.

Your audience watches your journey. They might even relate. But they're not in it with you. They're spectators.

And when they're spectators, they don't buy. They don't reach out. They don't become clients.

They just... scroll past.

So what's changed? And what actually works now?

I broke down the patterns I see on repeat, the landing pages that get traffic but no conversions, the email sequences that go unread, the launches that keep getting pushed, the content that gets seen but never moves anyone to action.

Real problems. Real fixes. The kind that actually helps you reach your people again.

If you've ever felt like there's a wall between you and the people you're meant to serve, this might help.