Why do templates that work for everyone else… never sound right on you?
You’ve watched it happen.
Another coach launches with the SAME framework you’re using. Makes $50k in a week.
You launch with that framework… nada… nothin’… zip… zilch.
Someone in your industry posts the SAME type of content you post. Goes viral. Builds a waitlist. Sells out their offer.
You post the same thing. 12 likes from people who didn’t read past the first line.
WHHHYYYY?
They’re not using better templates. They have something to PUT in the templates.
And you don’t. Not yet.
Templates, frameworks, and AI are all amplifiers. NOT replacements.
They amplify what’s already there.
If you plug yourself into a template without being clear on:
✓ WHO you’re actually for…
✓ WHAT you uniquely believe…
✓ WHY someone should choose you over everyone else saying the same thing…
✓ WHAT your person actually needs to hear (not just what they say they want)…
The template just amplifies noise.
Think about it:
You ask AI to write your About page.
But if YOU don’t know what makes you different, how the heck is AI supposed to?
You can download the “proven sales page template.”
But if you can’t articulate who your specific person is and what they actually need, you’re just filling in blanks with generic words everyone else uses.
You can copy the “high-converting email sequence.”
But if you don’t understand what your audience really means when they say things, you’re just hitting send on well-formed spam.
This is why templates work for some people and not for others.
The people they work for already have:
✓ A clear point of view.
✓ A distinct voice.
✓ A deep understanding of their specific human.
✓ Clarity on what actually makes them different.
They’re using templates to PACKAGE the foundation they already have.
You’re trying to use templates, frameworks, and AI to CREATE a foundation you don’t have yet.
That’s like trying to drive a car without wheels.
Here’s the shift most creators never make
Most creators stay stuck on the hamster wheel of trying to find the RIGHT template. The right framework. The right AI prompt. The right guru copy.
They never stop to build the foundation all those tools require.
So they sound like everyone else.
Or worse, they sound like nobody at all.
Their message has all the right elements and zero depth.
All structure. No substance.
All formula. No feeling.
All words. No weight.
And their audience can tell.
What are they missing? They have no idea who they’re talking to.
And no. I don’t mean demographics.
You know that already:
✓ Women, 35-50.
✓ Entrepreneurs making $50K-$150K.
✓ Want to scale their business.
You can Google that in four seconds.
But that doesn’t mean you know your person.
What You don’t know (yet)
Nobody said you needed to know:
What your person is actually thinking when she says, “I need to think about it.”
What they’re telling themselves about why they can’t invest right now versus what’s actually stopping them.
What “transformation” actually means to them. (Hint: it’s not what you think.)
Why they keep starting and stopping. Starting and stopping. Starting and stopping.
What they’ve already tried that didn’t work and why they don’t trust solutions anymore.
You don’t know what they MEAN when they use the words they use.
They say, “I can’t afford it right now.”
What they may mean is, “I don’t trust this will actually work for me.”
They say, “I need life to settle down a bit first.”
What they may mean is, “I’m afraid to put time and energy in this for nothing.”
They say, “Let me think about it and get back to you.”
What they may mean is, “Accepting help feels like admitting failure.”
And here’s the BIGGEST mistake every creator makes…
You address the surface language with surface solutions.
You offer payment plans. You send reasons why it’ll fit into their busy schedule. You casually follow up and check in.
Meanwhile, they’re nodding and saying, “thank you”… and never buying.
Because you’re answering the questions they asked, not the questions they actually have.
This is why your messaging falls flat
Watch what happens:
You post something about “Stepping into your power.”
You have no idea what power really means to her.
You write a sales page about “designing the life of your dreams.”
And yet, you have no idea what they actually dream of.
You send an email about “breaking through.”
But you haven’t ever stopped to ask why they’re afraid to break through in the first place.
You’re message is technically spot on.
The words are polished.
The structure is formed.
The templates worked for other people.
But it lands like the buzz of a circling fly that refuses to leave your BBQ alone - an annoyance at best.
What You Need to truly connect
✓ Message foundation. What do you believe that others in your space don't? What's your unique take? What would make someone choose YOU?
✓ Voice foundation. Not your "polished voice." YOUR voice. The way you naturally talk when you forget to perform.
✓ Audience understanding. Not demographics. The PERSON. What keeps them up at 3 AM. What they're afraid to say out loud. What they desperately need someone to finally understand.
Once you have THAT?
Then use the templates.
Prompt AI to draft your first version.
Implement the frameworks.
Because now you have something worth amplifying.
That’s what we do in the messaging lab.
I don’t just give you templates (you can get those anywhere).
I don’t just give you frameworks (you already have thirty-two).
I help you build the foundation that makes templates actually work.
The foundation that makes AI useful instead of generic.
The foundation that makes frameworks amplify your voice instead of replacing it.
The foundation that makes people stop scrolling and say, “Wait, who IS this?”
I teach you to build what everyone else skips.
Not templates-first messaging.
HUMAN-FIRST MESSAGING.
When you master human-first messaging.
✓ Your content stops being about what YOU want to say. It starts being about what THEY need to hear.
✓ Your sales page stops listing features. It starts addressing the exact fears keeping them from buying.
✓ Your emails stop trying to "nurture" with tips. They start making people feel SEEN.
The trade-off
You can have speed OR you can have substance.
Templates, AI, copying what works is all speed.
You can have a sales page written by lunch.
But speed without substance makes you invisible.
Just another creator with the same message.
Just another template filled in with different names.
Just another person saying what everyone else says.
Building the foundation is substance.
It takes longer in the beginning. It requires you to actually THINK about what you believe, who you serve, and what makes you different.
But substance makes you matter.
And once you have substance?
Then you add speed.
Then the templates work.
Then AI becomes your assistant instead of your replacement.
Substance first. Speed second.
That's the shift.
The stakes are higher than ever
Every piece of content you create without understanding your human trains your audience to scroll past you.
Every sales page that sounds like everyone else's tells them you're not different.
Every email that answers surface questions while ignoring deep needs teaches them you're not for them.
You're not building a brand. You're building noise.
Meanwhile, the creators who did the work to know their human?
✓ They're building waitlists.
✓ They launch once and hit their goal.
✓ They raise prices and people still say yes.
Same industry. Same templates. Different understanding.
Hi, I’m Racheal, founder of the human-first messaging lab
For over a decade, I've been an award-winning storyteller and messaging expert. I've helped thousands of impact-driven creators find their voice and actually connect with their people.
Here's what I know that most messaging experts won't tell you:
Your templates aren't broken. Your foundation is missing.
You can't template your way into understanding.
You can't framework your way into connection.
You can't AI-generate your way into impact.
Understanding has to be learned. Practiced. Earned.
The creators who convert have mastered human-first connection.
They've learned to:
✓ Listen for what people mean, not just what they say.
✓ Understand what transformation actually means to their specific person.
✓ Translate surface problems into deep needs.
✓ Create messaging that makes people feel understood.
Then they use tools for efficiency. And the tools actually work.
That's what The Messaging Lab supports.
The messaging lab is a monthly membership where you learn to build the foundation that makes tools actually work.
Daily Messaging Review & Revision
Send me what you wrote. I'll show you where it's missing the mark and rewrite it so it sounds like you AND actually converts. Not just feedback, actual rewrites that help you see how to connect with your human while moving them to action. 5 days a week, every week.
Value: $1,500/month
Growing Library & Support Center
Every training on understanding your human, finding your actual voice, and writing copy that converts through connection. Recorded, organized, searchable. Your human-first messaging library grows every month you're a member.
Value: $150/mo
Weekly Group Coaching Calls
Every training on understanding your human, finding your actual voice, and writing copy that converts through connection. Recorded, organized, searchable. Your human-first messaging library grows every month you're a member.
Value: $600/month
Monthly Guest Expert Masterclass
Advanced strategies delivered live on how to know your human. How to find your voice. How to build trust that converts. With expert guests who teach the foundation that makes tools finally work. Brand new training every month.
Value: $400/month
Intimate Community Access
Direct access to expert feedback. Real support from people who get that understanding your human matters more than hitting publish every day. Not networking. Actual help.
Value: $600/month
BONUS: Guest Pass for Monthly Masterclasses
Bring a team member, business partner, or collaborator as a listener. Keep everyone aligned on human-first messaging so you're not the only one who gets it.
Value: $400/month
Total Monthly Value: $2,850
Monthly Investment: $247/Month
Results of human-first messaging
When your message finally clicks, everything shifts
You stop second-guessing every post because you understand the psychology of connection, not just what to say, but why it works.
Content creation becomes obvious because you know exactly who you’re talking to and what they need to hear from you in each moment.
You feel proud when you hit publish instead of that familiar knot of “this still isn’t it” in your stomach.
Your DMs fill with messages like, “This felt like you were speaking directly to me,” and “How did you know exactly what I was thinking?”
Conversion stops being a numbers game and starts being a natural result of real connection because people buy from those who truly see them.
You reclaim your voice and finally sound like yourself again, not some polished version of what you think you should be.
You understand your audience so deeply that writing copy feels like having a conversation with someone you know well.
You build trust before the pitch so that by the time you make the offer, it feels like relief, not risk.
Frequently Asked Questions
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That's exactly why this is a membership, not a one-and-done course. I have 14 years of experience building messaging for multi-million dollar offers. I know how to figure out where the disconnect is.
If something's not converting, we keep working on it together. Daily reviews mean I'm walking you through what's not landing and showing you how to fix it until it does. That's the whole point of ongoing support.
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Because those programs gave you templates before you had anything to put in them. They taught structure without substance.
This teaches you to understand your human first. Once you have that foundation, everything else works. The templates, the AI, the frameworks, all finally make sense.
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There's no "keeping up." The daily review means you work at your pace. Send me what you're working on when you're working on it. The library is always there. The community doesn't move on without you.
This isn't a cohort that leaves you behind. It's ongoing support.
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Human psychology doesn't change by industry. Whether you're a health coach or a business consultant, your person still has surface language and deep needs. They still need to feel understood before they trust you.
The principles work across every niche. I've worked with everyone from therapists to tech consultants to fitness coaches. It applies.
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You're overwhelmed because you're spending hours on messaging that doesn't work. Rewriting posts nineteen times. Staring at blank pages. Second-guessing every word.
This fixes that. 1-2 hours a week to get feedback that actually helps you write faster and better. Less time spinning, more time making progress.
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You don't need to be. You need to understand your human and sound like yourself. I'll show you how. The daily rewrites teach you by doing, you see what works and why.
Most "bad writers" are just people trying to sound like someone they're not. We fix that.
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Can you afford to keep creating content that doesn't convert? To keep launching to small numbers? To keep wondering why your messaging isn't working?
If your messaging converted 20% better, would that pay for this? Because that and more is what happens when you finally understand your human.
Plus: founding member pricing locks in at $147/month forever. That's less than most CRM platforms.
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We're not building a massive networking group where you get lost. This is intimate, real support from people who actually care about your messaging working.
And if it's really not a fit? When you join monthly, there’s no contract. Cancel anytime.
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Monthly membership: No contract. Cancel anytime. No penalties, no fees.
Annual membership: You're locked in for the year (but you save $767 - that's over 5 months free).
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Email me at hello@rachealblackmore.com. I read and respond to every message personally. We'll figure out if this is right for you.