Not Every Offer Should Be High-Ticket
Something has shifted in the coaching and wellness industries over the last two years. And if you’re running a service-based business, especially in healing, therapy, coaching, or consulting, you’ve probably felt it, even if you haven’t been able to name it.
More programs promising six figures. More pressure to price high. More frameworks that treat every offer like it belongs in the $5,000-and-up category, regardless of the market, the audience, or the stage of the business.
And underneath all of it is a pricing model that quietly serves the program selling it more than the person buying it.
Your Greatest Conversion Asset Isn't Social Media... It's This
I've watched creators with hundreds of thousands of followers launch something and only sell a few.
I've watched accounts get shadowbanned, reach plummet, engagement disappear... all because something shifted in how the platform decides what to show people.
Your social media following isn't yours. You're building on borrowed land.
The platform owns the relationship. The algorithm decides who sees your content.
The rules can change overnight... have changed overnight, repeatedly, for years now... in ways that tank your visibility with no warning and no recourse.
But there's one asset the algorithm can't touch. One relationship no platform can take away from you. One thing that converts at rates social media never will... not because of tricks or tactics, but because of the quality of attention it gives you.
Why Your Launch Didn't Convert (And It's Not Your Sales Page)
You've revised your sales page three times. You rewrote the bullet points, added a payment plan, recorded a new video, shortened the checkout process. You moved the testimonials higher and the price lower and the bonuses front and center.
You read that your headline needs to speak to transformation, so you rewrote it again. You read that video sales letters convert better, so you spent two weeks filming one. You added urgency and scarcity and a countdown timer and a FAQ section that addressed every objection you could think of.
And the next launch still converted lower than the last one.
People clicked through. They watched the webinar. They read the sales page. Some of them even asked questions in your DMs... and then went silent when you sent the link.
And you're left wondering what else could possibly be wrong with your offer.
I've been writing launch copy and auditing funnels for clients for fifteen years.
And the pattern has remained the same...
The sales page is almost never the problem.
A sales page is a confirmation tool. It confirms that what you're offering is real, that other people have gotten results, that the investment is worth the risk. It reduces the feeling of risk in the buyer's mind.
But it doesn't create desire.
It doesn't make someone who was casually following along suddenly feel ready to invest thousands of dollars in themselves.
That happens somewhere else entirely.
By the time someone clicks through to your checkout, the relationship has already been built. Or it hasn't.
The messaging in your emails, your social content, your free trainings... that's what did the heavy lifting. That's where the decision to buy was made.
If your pre-launch messaging didn't create genuine connection... if it didn't make people feel recognized and understood before they ever landed on that page... then no amount of sales page polish is going to save you.
People don't buy because your checkout is smooth (although, yes, it does need to be smooth).
They buy because somewhere along the way, you said something that made them think, "They get me. They know what I'm dealing with."
The problem isn't your offer. It's the messaging that brought them there.
How to Talk About Your Offer Without Feeling Salesy
You’re not uncomfortable with money. You’re uncomfortable with the way you’ve been taught to make it. There’s a big difference.
You sit down to write about your offer and suddenly, cleaning out your inbox feels easier than writing one paragraph.
And then you tell yourself it’s a mindset problem. A “block” you have to push through.
That if you could just “get over it,” you’d be fine using all the sales tactics you’ve been shown.
But the truth is... your resistance makes sense.
Most of the sales advice you’ve been handed was built for cold audiences and quick transactions.
A numbers game of strangers. High pressure and false scarcity. One-and-done transactions.
That’s not what you’re building.
If you’re a coach, healer, or creator who cares, long term, about the people you work with, you don’t want to push anyone into a yes. You want them to feel safe choosing it.
So the question isn’t, “How do I make myself okay with selling?”
It’s, “How do I sell in a way that feels like me... and still works?”
This blog shares how to shift from pitching to recognizing, what connection-based selling looks like in your copy, and a simple framework you can use for any offer:
Recognition.
Teaching.
Invitation.
In that order.
If selling has felt heavy or out of character, this will help you see why... and what to do instead.
If Your Launches Are Getting Quieter, Here's Why
There's this moment that happens after your first successful launch, when the dust settles and the cart closes and you finally exhale.
You look at the numbers and think... okay. This is real. All those months of building and wondering if you could really pull it off... and here's the proof that you can.
So when it's time to launch again, you know what to do. You've done it before.
You show up on stories, you talk about the offer, you post the way you posted last time.
You trust the process because the process worked.
But this time, something is different.
The comments are slower to come. The DMs aren't flooding in the way they did before. You're refreshing your inbox more than you'd like to admit, wondering if maybe you missed something, if maybe you should post again, if maybe people just aren't seeing it.
By the third launch, there's an urgency to posting. A need to figure out what went wrong, to prove the first launch wasn't a fluke and the second, waaaaay less successful launch, isn't the truth.
The voice in your head starts asking questions you don't want to answer.
Was the first time a fluke?
Is your price too high?
Is your offer not strong enough?
I've sat with hundreds of creators in this exact moment.
Talented entrepreneurs, PhDs, professionals, those with real skills and solid offers, watching their launches get quieter and quieter, convinced that something is wrong with their offer or their work.
But the problem is almost never the price. It's almost never the offer... or the work... or even the messaging.
It's that your warm leads ran out and nobody taught you to see your audience as a flowing river moving from cold to warm to hot... instead of a stagnant pond you keep fishing from.
That first launch worked because you were talking to people who already knew you. The ones who'd been following along for months, maybe years, rooting for you, waiting for you to finally have something they could buy.
They didn't need convincing. They were ready. Some of them had been ready longer than you realized.
But those people... your warmest audience, your most ready buyers... they're a finite group.
The first launch converts the ones who were waiting.
The second catches a few more who needed extra time.
By the third, you're posting to people who already bought, already decided it wasn't for them, or never saw your content in the first place.
Because the algorithm doesn't show your launch posts to everyone who follows you. Not even close.
You had their attention. But you never had access to them. And there's a big difference.
Here’s what's really happening when launches get quieter, and what to do so each launch builds on the last instead of shrinks.
What If Your "Smart" Business Move Is Actually Keeping You Stuck?
She had 500+ views on her lifestyle videos and an engaged audience telling her she was inspiring. So she changed everything to create an offer that sounded more professional. Two launches later, nothing worked. Here's what happened when she built for her own discomfort instead of her audience's actual need.
Your Launch Doesn't Need a Long Runway. It Needs a Clear Message.
"So I should start posting about it now, right? The launch is in four weeks."
I could hear the exhaustion in her voice. She'd just finished her first successful beta round—her students loved it, the content was working, and she was ready to open the doors to a wider audience. But she was also drowning in the mental load of what she thought a "proper launch" required.
Daily posts for a month. Stories. Reels. Emails. Building anticipation. Creating urgency. Keeping momentum.
"Actually," I said, "I wouldn't talk about your launch until about ten days out. Maybe two weeks."
The relief was immediate. You could feel it through the screen.
"Really? That's such a relief. I thought I was already too late."
She wasn't too late. She was right on time. She just didn't know it yet because everything she'd been taught about launching told her the opposite.
Your Funnel Isn't Broken—It's Just Asking Too Much
You've built the funnel. Set up the automation. Created the quiz, the video, the lead magnet. And people are landing on your page… but they're not converting.
So you tell yourself the copy's off.
The hook needs work.
The offer isn't clear enough.
But what if the problem isn't what you're saying?
What if it's how many times you're asking them to decide before they even know your name?
I counted the decision points in a client's funnel last week.
Six.
Six moments where someone had to choose what to do next before they ever reached checkout.
DM the word? Give you their email? Watch the video now or later? Take the quiz? Click "get started" or "learn more"? Believe the testimonials enough to keep scrolling?
Six places where cognitive load, distraction, or simple decision fatigue could pull them away.
👉 Decision-making depletes trust faster than it builds it.
Every time you ask someone to choose between two paths before they're ready, you're not giving them agency.
You're giving them an exit ramp.
And most of the time... They'll take it.
Not because your offer isn't good. But because the path to it asked them to work too hard before you'd earned the right to ask.
Your funnel isn't broken. You're just asking too much, too soon.
I wrote about this (and what to do instead). Check it out.
Beyond Banner Blindness: The Messaging Blindness Crisis Killing Your Reach
You know those posts that start with "Ready to level up?" or "Stop playing small"? Your brain probably skipped right over that sentence. Didn't even register it.
Not because you weren't reading. But because you've seen those phrases so many times, your brain learned to filter them out automatically.
That's messaging blindness.
And if you're wondering why your posts aren't landing anymore, even though you're showing up, being vulnerable, following the formulas, this might be why.
I wrote about what's actually happening in your audience's brain when they scroll past your content.
And more importantly, what to do about it.
Storytelling Creates Consumption. Connection Creates Conversion.
Something's shifted in how audiences engage with content. And I'm watching brilliant creators get stuck because the advice we've all been following for years... isn't cutting through anymore.
They're doing everything right:
Sharing their story.
Being vulnerable.
Posting consistently.
But they can't reach their people.
Not because the content is bad. Not because they need more followers.
Because something fundamental has changed about how connection happens.
Here's what I've learned from working with hundreds of creators over the past 18 months:
Storytelling alone doesn't create connection anymore. It creates consumption.
Your audience watches your journey. They might even relate. But they're not in it with you. They're spectators.
And when they're spectators, they don't buy. They don't reach out. They don't become clients.
They just... scroll past.
So what's changed? And what actually works now?
I broke down the patterns I see on repeat, the landing pages that get traffic but no conversions, the email sequences that go unread, the launches that keep getting pushed, the content that gets seen but never moves anyone to action.
Real problems. Real fixes. The kind that actually helps you reach your people again.
If you've ever felt like there's a wall between you and the people you're meant to serve, this might help.
The Grey Content Problem: Why Your Message Sounds Like Everyone Else (And How to Fix It)
Everyone's using the same AI tools, the same templates, the same "proven" formulas. No wonder everyone sounds exactly the same. But when your content looks right but doesn't convert, you're not writing bad content — you're writing grey content. Here's why playing it safe is the riskiest thing you can do with your message.
Emotional Appeal: The Heart of Connection and Conversions
Have you ever read something that stopped you in your tracks—not because of the facts, but because it felt like it was speaking directly to your soul? That’s the magic of emotional storytelling.
In today’s noisy digital world, facts alone won’t grab attention or inspire action. It’s emotion that bridges the gap between information and transformation. When your audience feels understood, seen, and inspired, they don’t just read your words—they connect with them on a deeper level.
Think about it: decisions aren’t always logical. Even if we justify them with facts, it’s emotions that nudge us toward action. Whether it’s the excitement of a new opportunity, the relief of solving a problem, or the joy of reaching a goal, emotions are what make your message unforgettable.
Here’s the kicker: saying, “This is exciting” isn’t enough to spark excitement. You need to paint a picture so vivid that your audience doesn’t just read about it—they feel it.
In this blog, we’re diving into:
The science behind why emotions drive action
The five key emotions that inspire connection and conversions
A step-by-step guide to weaving emotional appeal into your storytelling
Ready to turn your words into a catalyst for connection and change? Let’s uncover the art of emotional storytelling and how it can transform your message—and your results.
the power of story in copywriting
Why Storytelling is the Secret to Turning Your Brand into a Relationship
Have you ever encountered a brand that just gets you? The one that speaks directly to your struggles, dreams, and everything in between? When a brand hits that emotional chord, it's not just luck—it’s storytelling. And let me tell you, storytelling is more than just a nice-to-have for marketers and copywriters. It’s the secret sauce that turns an ordinary ad into something unforgettable.
Think about it. When a brand can weave a story that resonates with you—when it taps into your emotions—it creates trust. And when your audience trusts you, they’re way more likely to take action. In today’s world, where attention spans are short and distractions are endless, that emotional connection is what separates the brands you forget from the ones you keep coming back to.
So, how can you tap into the power of storytelling to grab attention and inspire your dream clients to reach for their wallets? In this post, I’ll walk you through why storytelling works and how you can start using it to build real, lasting connections with your audience.
The Copywriter’s Secret Sauce: Problem-Agitate-Solve (PAS) Made Simple
The Problem-Agitate-Solve (PAS) framework is a powerful storytelling tool that helps you connect with your audience on a deep level. It’s simple yet effective:
Problem – Identify the pain your audience is experiencing.
Agitate – Amplify that pain to make it feel urgent.
Solve – Offer your solution, focusing on the transformation it provides, not just the features.
PAS works because it begins with empathy, showing your audience that you understand their struggles and have the perfect solution to make their lives better. By following this formula, you can write copy that feels authentic and drives action.
Craft Stories That Truly Resonate
The Problem-Agitate-Solve (PAS) framework is a powerful copywriting tool that helps you create engaging, persuasive content. PAS works by connecting with your audience on a deep emotional level, identifying their pain points, amplifying the urgency of their struggles, and offering a transformative solution.
This three-step process guides you through crafting copy that speaks directly to your audience’s needs and motivates them to take action.
In the Problem step, you clearly state the challenge your audience faces. Next, in Agitate, you intensify the pain of that problem to make it feel unavoidable. Finally, you Solve the problem by presenting your product or service as the solution, focusing on the transformation your audience will experience.
PAS doesn’t feel "sales-y" because it starts with empathy, showing your audience that you understand their struggles. This approach builds trust and creates a natural progression to your solution.
By using PAS in your writing - whether for emails, social media posts, or sales pages - you can create content that connects, resonates, and converts.
Learn how PAS can transform your copywriting and help you write compelling content that grabs attention and drives results.
Using NLP Techniques in Copywriting
If writing feels tough, NLP (Natural Language Processing) can help make your copy more engaging and persuasive, even if it's not your strength. Here’s how:
Mirror Your Audience’s Language: Use the same words and phrases your audience uses. It builds trust and makes them feel understood.
Focus on Outcomes, Not Features: Highlight how your product benefits your audience, not just what it does.
Use Sensory Language: Paint vivid pictures with sensory details to make your copy come to life.
Ask Engaging Questions: Start with questions that tap into your audience’s needs, sparking curiosity and leading them to your solution.
Use Positive Framing: Empower your audience with positive, action-oriented language.
Create Clear CTAs: Make your calls to action specific, benefit-driven, and clear.
Tell Stories: Share relatable stories that show how your product solves problems and improves lives.
Incorporating these NLP strategies into your writing helps you connect with your audience and drive action, making your copy more effective and impactful.